The App Store (also known as the Mac App Store) is a digital distribution platform for macOS apps, created and maintained by Apple Inc. The platform was announced on October 20, 2010, at Apple's 'Back to the Mac' event. Apple began accepting app submissions from registered developers on November 3, 2010, in preparation for its launch. Mac App Store was launched on January 6, 2011, as part of. The Mac App Store features rich editorial content and great apps for Mac. Explore the Mac App Store. Get more out of Mac. Apple TV Plus. Get 1 year of Apple TV+ free when you buy a Mac. Try it free; Learn more about Apple TV Plus; Apple Card. Get 3% Daily Cash back on purchases from Apple when.

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How to get updates for macOS Mojave or later

If you've upgraded to macOS Mojave or later, follow these steps to keep it up to date:

1. Choose System Preferences from the Apple menu , then click Software Update to check for updates.
   
2. If any updates are available, click the Update Now button to install them. Or click ”More info” to see details about each update and select specific updates to install.
   
3. When Software Update says that your Mac is up to date, the installed version of macOS and all of its apps are also up to date. That includes Safari, iTunes, Books, Messages, Mail, Calendar, Photos, and FaceTime.

To find updates for iMovie, Garageband, Pages, Numbers, Keynote, and other apps that were downloaded separately from the App Store, open the App Store on your Mac, then click the Updates tab.

To automatically install macOS updates in the future, including apps that were downloaded separately from the App Store, select ”Automatically keep my Mac up to date.” Your Mac will notify you when updates require it to restart, so you can always choose to install those later.

How to get updates for earlier macOS versions

If you're using an earlier macOS, such as macOS High Sierra, Sierra, El Capitan, or earlier,* follow these steps to keep it up to date:

Mac App Todo List

1. Open the App Store app on your Mac.
2. Click Updates in the App Store toolbar.
3. Use the Update buttons to download and install any updates listed.
4. When the App Store shows no more updates, the installed version of macOS and all of its apps are up to date. That includes Safari, iTunes, iBooks, Messages, Mail, Calendar, Photos, and FaceTime. Later versions may be available by upgrading your macOS.

To automatically download updates in the future, choose Apple menu  > System Preferences, click App Store, then select ”Download newly available updates in the background.” Your Mac will notify you when updates are ready to install.

* If you're using OS X Lion or Snow Leopard, get OS X updates by choosing Apple menu  > Software Update.

How to get updates for iOS

Learn how to update your iPhone, iPad, or iPod touch to the latest version of iOS.

Learn more

• Learn how to upgrade to the latest version of macOS.
• Find out which macOS your Mac is using.
• You can redownload apps that you previously downloaded from the App Store.
• Your Mac doesn't automatically download large updates when it's using a Personal Hotspot.

The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

To Do For Mac

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

• UI design: the usability, appeal, and overall quality of the app
• User experience: the efficiency and functionality of the app
• Innovation: apps that solve a unique problem for customers
• Localizations: high-quality and relevant
• Accessibility: well-integrated features
• App Store product page: compelling screenshots, app previews, and descriptions
• Uniqueness

For games, editors also consider:

• Gameplay and level of engagement
• Graphics and performance
• Audio
• Narrative and story depth
• Ability to replay
• Gameplay controls

Tell us your story.

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.